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The power of Google

Posted 28/4/2016

One phrase that is synonymous with life is there is nothing as certain and death and taxes.  One word that is synonymous with search is Google.  BBC News Technology correspondent Rory Celian-Jones even goes as far as to say “To search is to Google, to Google is to search”.

Google has certainly since become a dominant force with over 90% of the market in most parts of the world.  The question is “Does this one force exert excessive influence over the information we all access?” 

Google is seen, by many, to influence individual’s reputations, the success or failure of businesses and even which political ideas succeed.

With ever-changing search algorithm’s Google is certainly a powerful and influential market leader.

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