web statistics
Your browser version is outdated. We recommend that you update your browser to the latest version.


Need a Google-friendly website?

British Listed Building Surveyor

Take a look at the website BritishListedBuildingSurveyor.com


British Listed Building Surveyors website



Website Brief 

Specialists in Listed Buildings

Our client has many, many years of experience surveying Listed Buildings and giving advice to their clients with older properties therefore this website needed to instantly convey knowledge and ensure the viewer understands our client is a specialist in this area.

Website Key Factors


Emphasis of Unique Selling Point's USP's 




Colour Theme

Colour scheme to use white and purple as their theme was to branch away from their usual blue and white theme.  Purple gives the impression of power, wealth, royalty, good judgement, spiritual fulfilment, rarity in nature, intellectual and dignified - all sitting well with Listed period properties.





Wordpress platform preferred

Wordpress themes are clean, clear and professional in appearance which is the overall message our client wished to convey



Google-friendly, clear and informative


Call to Action


Brochure style


Easy to navigate

  8   One day a month website maintenance    


BritishListedBuildingSurveyor.com Website Brief


Improve website and website ranking to gain more traffic and sales conversions


Who are British Listed Building Surveyors?

Independent Chartered Surveyors

Surveyors are members of:-

The Royal Institution of Chartered Surveyors (RICS) with some members Fellows - FRICS

Independent Surveyors & Valuers Association (ISVA)

Chartered Association of Building Engineers (CABE)

The Chartered Institute of Building (CIOB)


Listed Building property experts giving professional, friendly property advice


Providing the best property surveys money can buy in the form of:- structural surveys also known as residential building surveys, property reports, schedules of condition, commercial building surveys, specific defect reports, feasibility studies, strategic advice reports, etc.


- primarily wish to target house structural surveys


We also have the domain www.BritishListedBuildingSurveys.com which

currently gains more traffic than www.BritishListedBuildingSurveyor.com


Target Market

Listed building house/home Surveys – structural building surveys/residential building surveys


Repeat customers:-

Customer who had a survey with GEM Surveyors in the past moves house again

Property developer regularly buying and selling property

Property investor with a portfolio of properties


Target location for customers

Higher property value areas across the Home Counties and the whole of the UK


Building Surveys Unique Selling Points:-

Experts/specialists with Listed buildings

Independent Surveyors – independent of any financial institutions, estate agency, solicitors etc. - 100% impartial – we work only for you

Clear, detailed Executive Summaries

Property problems identified with action required and estimated costs

Surveyor will meet you at the property to discuss any concerns or plans

Fast response to your enquiry with surveys carried out quickly and hassle free

Unique survey sketches commissioned and included in reports to give a greater understanding of property issues or features/characteristics

Many, many high resolution, digital photos included in surveys as well as unique aerial view – 360 photos

3D models and layout plans to aid with visualising the property, planning/designing extensions and alterations etc.

Local knowledge

Many, many years of experience

Report formats are tailor made and totally unique

Provide free example surveys

Surveys are written in plain English free from jargon

Lots of property articles


Main competitors

Stuart Little Surveyors




E-Surv – LSL Property Services Plc




Typical Customer

Purchaser of a residential or commercial listed property

Property owner wanting Listed building help and advice


How do Customers find your service?

Via our website, past client, from one of our other websites or recommendation


Social Media Accounts

None currently


Review Aim

Gain more traffic and more leads and more conversions to sales


What do you want your website customers to do when they are on your website?

Phone or email



We are based in Bedford – but prefer not to use address as concerned this will limit our traffic/appeal

Provide a nationwide service surveying listed properties across the UK

Concentration of British Listed Building Surveyors is London and Home Counties

Focus on high property value areas.


Other domains that you own and/or link to the website



Keywords or phrases important for ranking


Listed building survey

Listed building surveyor

Further keyword research required for example problems with woodworm, dampness in older style building etc...


Web Analytics

Google Analytics


YNH analysis


AdWord Campaigns

None currently


Website structure

Currently build using a template from Wordpress

Client likes the look and feel of the current website and does not wish the amended Wordpress version to take on a typical Wordpress appearance of a large photo banner with sections below.


Developer Wordpress improvements to include:-

Emphasis on call to action i.e. phone or email/contact us form

Good, clear navigation

Site Map



Improvements in all areas of SEO including:-


Meta tag descriptions

Back links


Test and Measure

Review website improvements and test and measure their results

Split testing

Ranking on Google/Bing etc

Customers calling/emailing


Website Development Plan to improve website and increase traffic/conversions


After considering the elements of the Design Brief and Website Reviews a Website Development Plan is produced to outline steps, procedures and timelines for improvements to the website to increase traffic/conversions with key performance indicators to enable the website owner/company to ascertain progress and improvements.



An overhaul of the current website on the existing Wordpress platform staying with the same hosting company.  The surveying company is happy with the current design although some elements need to be improved to be timeless/classic - easily adapted for future improvements when necessary.

Elements of work carried out by the website company and other elements carried out by Website Developer/SEO/Marketing experts.  The elements/strategy and time frame to be agreed by both parties.  

Overall target to create a website whereby the visitor phones or emails company for a residential building survey primarily in London area and the Home Counties having found the answer they are searching for and being enticed to make an enquiry.  Additionally to make the website more attractive to Google and other search engines with organic/natural high ranking, make the site fully responsive to mobile devices, easily navigable and informative.  

The concentration initially to be high value property areas with the website viewer being lead through the 7-step sales process and information regarding British Listed Buildings Surveyors expertise in Listed Buildings.


Key Performance Indicators

1  Traffic to website increases and thereby phone calls/emails to British Listed Buildings Surveyors office.

2  High page rankings on Google and other search engines

3  More unique visitors staying on the pages for longer

4  ??? - further indicators to be agreed


Keywords and long tail keywords

Further discussion/research as to the best keywords/long tail keywords to be used for example customers often will search for problems they experience with woodworm, wall cracks, dampness etc.



  1. Improve navigation with pages accessible from homepage and improve for mobile devices
  2. Improve call to actions


Web Pages:

  1. Improvements to include taking the customer through the 7 sales steps, making pages more enticing, making content organised via landing pages etc.
  2. News section with regular fresh content – to be discussed


Text Content:

  1. Include H1 and H2 tags for headings
  2. Text to have continuity throughout website
  3. Add links within main body text



  1. Amendments to banner
  2. Add Alt Tags
  3. Improve images and animated graphics that appear on the website
  4. Amend image accreditations


Call to actions:-

  1. Improve contact us form
  2. Add more phone links so customer can click to make a call


Social Media:

To be discussed further


Inbound links:

  1. Add meaningful inbound links from organisations/companies that are appropriate to surveying.
  2. Further research required.

First Website Review


Poor traffic

Website loading time slow

Content to be improved

H1 and H2 headings to be added

Alt tags to be improved



Listed Buildings, Grade I, Grade II, Grade II*, Listed Building Consent, Conservation Area, Buildings at Risk, Ancient Buildings, Period Properties, Historical interest buildings, repairs to Listed Buildings, alterations to listed buildings, extensions to listed buildings, dampness in listed building, movement in listed building, listed building grants, restoration of listed building, restoring listed building, historic buildings, architecturally interesting buildings, redundant buildings, Section 54 Notice, Section 47/48 Notice, Repairs Notice


Google AdWords Keywords

grade listed building, a listed building, listed buildings, listed building consent, grade 2 listed, heritage listed building, listed building uk



Our clients USP's

 Specialists in Listed Buildings

Tailor made reports

Experts in Listed Buildings problems/issues

Knowledgeable with structural issues

Our surveys have many photos, unique survey sketches etc.

Can provide survey examples

We understand historic buildings and importance of appropriate building materials and techniques to preserve the appearance of the building

We can advise on maintenance and repairs as we have specialist knowledge of listed buildings

We understand the characteristics of listed buildings as well as using appropriate methods and materials



Types of Surveys

Residential Building Survey

Structural Building Survey

Tailor made Building Report

Specific Defect Report


Listed Buildings Frequently Asked Questions

What is the difference between Grade I, Grade II* and Grade II?

Who decides whether or not a building should be listed or de-listed?

How can I find out if my building is listed?

What is a list description?

Is the whole of my building included in the listing?

What is listed building consent?

Is VAT applicable on works to my Listed Building?

What happens if unauthorised works are carried out on a listed building?

Can the local Council take any action if a listed building falls into disrepair?

Where can I get advice on repair/restoration work

Are there any grants available for repairs to a listed building?

Can modern materials and techniques be used on listed buildings?



Organisations related to Listed Buildings

English Heritage

British Listed Buildings

National Trust

The Listed Property Owners Club

Architectural Heritage Fund

Heritage Funding Directory

SPAB Society for the Protection of Ancient Buildings

The Georgian Group

The Victorian Society

Building Conservation

The Institute of Historic Building Conservation

Ancient Monuments Society

Council of British Archaeology

Save Britain's Heritage

Buildings at Risk (BaR)

The UK Association of Preservation Trusts

The Twentieth Century Society

Charles Brooking - The Brooking Collection

The Federation of Master Builders

Images of England - photographic library of England's Listed buildings

The Listed Property Show

The Angel Awards – Lord Lloyd-Webber and English Heritage, The Telegraph

The Ecology Building Society - will lend on derelict but sound houses


History of Buildings

Outline buildings throughout the eras and their characteristics

Typical problems for different eras of property