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AdWords and AdSense

AdWords and AdSense

What are AdWords?

What is AdSense?


AdWords defined:


In simple terms Google created what is called AdWords to market your services or products in the Google Search Engine through the use of placed pay-per-click text and banner advertisements.


Pay-per-click defined:

    Via a bidding system for a series of phrases website owners can dictate where their advertisement appears only paying the amount they         

    have bid if an individual clicks on the advertisement as a result of a website search.


Google AdWords has become popular with website companies as their start up costs are relatively low and provides potential profits for the website owners too.


 AdSense defined:

Google have also created a keyword scheme that enables website owners to gain revenue streams through content on their websites via Google advertisements. Google provides text, image and video advertisements to the websites built on the keywords embedded within the website's pages which have been tailored with JavaScript code to undertake the advertisements.  AdSense therefore means that when a visitor to your website clicks on the advertisement you share in the revenue.


Keywords defined:

    Keywords are words that 

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